About Us
Together in Every Moment
Hooded Towels Designed for Comfort & Joy
About Yangumama
Yangumama was founded on July 22, 2010, with a simple yet heartfelt mission: to create gentle, safe, and thoughtful products that make the everyday moments of parenting feel a little easier and a lot more loving.
We started as a small group of new parents who kept running into the same frustrations — products that were either truly safe but lacked warmth and design, or looked adorable but fell short on quality and function. We didn’t want to compromise. So we decided to build something better — not just for our own babies, but for families everywhere.
Yangumama means “nurturing mama” in spirit. We believe that caring for a baby is also caring for the mother — easing her worries, lightening her load, and surrounding her with tools and comfort that feel like quiet support.
We started as a small group of new parents who kept running into the same frustrations — products that were either truly safe but lacked warmth and design, or looked adorable but fell short on quality and function. We didn’t want to compromise. So we decided to build something better — not just for our own babies, but for families everywhere.
Yangumama means “nurturing mama” in spirit. We believe that caring for a baby is also caring for the mother — easing her worries, lightening her load, and surrounding her with tools and comfort that feel like quiet support.
Our Philosophy
Safety Is Non-Negotiable
Every single material we use is food-grade, medical-grade, or skin-safe. All products undergo rigorous international testing (SGS, EN71, CPSIA, REACH, etc.) — no BPA, no phthalates, no fluorescent agents, no heavy metals. We would rather increase costs than risk even the smallest chance of harm.
Gentleness Is Our Language
From the soft-touch silicone of our bibs and tableware, to the skin-friendly fabrics of our swaddles and nursing wear, to the ergonomic shapes of our bottles — every detail is designed to feel kind against delicate baby skin and to bring comfort to tired parents.
Design with Real Parents in Mind
We know what 3 a.m. feedings feel like. We understand the exhaustion of mealtime battles and the anxiety of choosing the right product. That’s why our items are lightweight, easy to clean, intuitive to use, and built to make life simpler — so moms and dads can have more time to simply enjoy their babies.
Every single material we use is food-grade, medical-grade, or skin-safe. All products undergo rigorous international testing (SGS, EN71, CPSIA, REACH, etc.) — no BPA, no phthalates, no fluorescent agents, no heavy metals. We would rather increase costs than risk even the smallest chance of harm.
Gentleness Is Our Language
From the soft-touch silicone of our bibs and tableware, to the skin-friendly fabrics of our swaddles and nursing wear, to the ergonomic shapes of our bottles — every detail is designed to feel kind against delicate baby skin and to bring comfort to tired parents.
Design with Real Parents in Mind
We know what 3 a.m. feedings feel like. We understand the exhaustion of mealtime battles and the anxiety of choosing the right product. That’s why our items are lightweight, easy to clean, intuitive to use, and built to make life simpler — so moms and dads can have more time to simply enjoy their babies.
We’d love to hear from you — your questions, your experiences, your baby’s firsts.
Email us anytime at: [email protected]
Email us anytime at: [email protected]